Esautomotion opens a branch in India to strengthen its commercial presence.
Esautomotion has announced the establishment of Esa India, a new subsidiary 100% controlled by the Carpi HQ.
The new company is based in New Delhi and is already operational under the direction of Paolo Borelli, head of Esautomotion China.
“With Esa India we want to replicate the model already successfully applied in the United States, China and Turkey” – says Andrea Senzolo, General Manager of Esautomotion – “Up to now we have operated through a local distributor that has done an excellent job and will continue to collaborate with us to ensure commercial continuity. Esa India will serve as a warehouse for products imported from Italy, will provide technical support and will operate directly in the market with local staff. At present, an Indian sales engineer has been brought on board and a strengthening of the operational structure is already planned.”
The Indian market: enormous growth potential, the possible China of the future.
The Indian manufacturing industry is going through a phase of strong transformation and growth, establishing itself as one of the main drivers of the national economy, driven in particular by the steel and automotive sectors, which have recorded an increase in production of almost 33% between 2015 and 2025.
Government initiatives, such as the “Make in India” program and PLI (Production Linked Incentives) schemes, have so far attracted investments of more than €14 billion. Already today, 46% of manufacturing added value comes from medium-high technology industries, a sign of a gradual shift towards more advanced production.
“India is explicitly aiming to become a valid global alternative to China, focusing increasingly on technological quality rather than just volumes. There are already signs of European companies shifting their supply chains from China to India, also thanks to more stable political relations” – Senzolo points out – “At the moment the Indian manufacturing sector is growing rapidly driven by domestic demand, but in the future it will increasingly be export-oriented, entering into direct competition with China in the supply of technologically sophisticated machinery, in which advanced control systems such as those of Esautomotion will play a fundamental competitive role. In addition, in markets such as the United States and South America we can guarantee technical support for imported machines using our CNCs through our subsidiaries, making our controls even more attractive.”