A new CRM and investments in cybersecurity to optimize Esautomotion’s Customer Experience.
Nowadays, in order to retain its customers a company must offer quick and effective responses to their requests, promptly offering customized solutions based on their changing needs.
It’ a fact that various specialized studies confirm that the quality of service has a strong impact on their perception of the company as a whole.
At the same time, computer security has become a top priority for every company, which finds itself in the need and urgency of protecting itself daily from the risks of phishing, ransomware, identity theft and data breaches.
It is on this basis that Esautomotion has decided to invest significant economic resources in the adoption of a latest-generation CRM and in further strengthening internal IT security.
CRM as a tool to maximize efficiency and proactivity towards customers.
The goal of a CRM is to improve business relationships and simplify internal flows, bringing the company to a higher level of efficiency and overall profitability.
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The VteNext CRM adopted by Esautomotion is able to provide a holistic view of each customer’s journey, automating and speeding up the internal sales pipeline by connecting the related functional areas: production, purchasing, warehouse, logistics.
VteNext CRM manages all customer contacts and, for each one, stores fundamental information such as history and type of purchased products, deliveries, invoices and exchanged communications.
This information, saved in the cloud, is accessible 24/7, thus optimizing the interaction between the various functions.
“We chose the VteNext CRM combined with our SAP for both Esautomotion and Sangalli so that we can manage the entire group with a single platform” – comments Andrea Senzolo, General Manager of Esautomotion, comments – “For us, CRM is a strategic application: in addition to speeding up our internal processes, it allows us to have a personalized approach in communications with customers to the point of guiding the development of the products and services they actually need. Furthermore, our CRM allows us to analyze customer profitability and focus, in terms of time and resources, where sales ensure a higher added value”.
Cybersecurity in Esautomotion: a priority.
Every company today faces a growing threat that comes not from its competitors but from hackers through targeted attacks to access, modify or destroy sensitive data, interrupting normal business processes and even extorting money.
The problem is deeply felt also in Esautomotion, which has implemented a series of initiatives that combine technologies, procedures and methods to defend systems, archives and networks.
“It may seem trivial but one of the most important decisions for our security was the adoption of Microsoft 365 as the only cloud productivity application platform in Esautomotion and Sangalli – Andrea Senzolo announces – “More specifically, Outlook is now the only email client allowed, having replaced those previously used at a personal level, which were dangerously exposed to potential attacks. It is well known, in fact, that emails are one of the largest attack surfaces for hackers, attracting phishing, malware, spoofing and other threats. Outlook ensures advanced protection of email and devices in the company, with real-time threat detection and multi-factor authentication to protect Onedrive, Sharepoint and Teams environments. It is a responsible choice also towards our customers and suppliers, to avoid that we could be the unsuspecting vectors of malware or phishing towards their systems”.