Esautomotion at FABTECH 2022 in Atlanta: a presence that looks to the future.

Back from the successes of Euroblech 2022 in Hanover, Esautomotion sales team moved to the USA to be present at FABTECH, the reference exhibition for the North American sheet metal working industry.

 

A characteristic of FABTECH is that it is held annually in rotation between Las Vegas, Chicago and Atlanta, city that hosted the 2022 edition with record numbers, welcoming more than 65,000 visitors from over 90 countries from 8 to 11 November.

 

“After Euroblech we could not miss FABTECH. In a few weeks we managed to cover the most important exhibitions worldwide for cutting and press-brake applications” – Andrea Senzolo, Global Sales Manager of Esautomotion  “After the pandemic emergency, we were thus able to re-establish direct relationships with all major OEMs and activate many new contacts”.

 

Esautomotion USA is strengthened to better exploit the specificity of the Usa market.

“In the USA, our strategy is based on two fundamental growth drivers: the sale of our CNC systems to US manufacturers and technical assistance on machinery imported from Europe or other countries where our numerical control is installed. The quality of the after-sales service is part of Esautomotion’s DNA and we have been able to verify several times how in America it represents a formidable lever to open negotiations: attention to price is less marked than in other parts of the world but it is always expected that the customer service is quick and efficient in interventions. For this reason, we have decided to strengthen our local structure by seconding one of our best engineers from Carpi headquarter. Relying on the Baltimore office as Head of Technical Assistance USA, he will be in charge of managing both the relationships with OEMs, local importers and distributors, and the training of their technicians on our CNCs. An indispensable strategic element for the construction of a large business in a market with immense potential”.